Solomon Grundy

Solomon Grundy Wine Kit Packaging Design

Solomon Grundy Identity Design

Solomon Grundy Wine Kits

Solomon Grundy was the first 7-day wine kit in the UK; another first for Ritchie Products. The original range was released in 1995 and quickly established itself as one of the most popular wine kits ever seen on the market to date. Currently, there are 16 styles in total across the 3 ranges.

Our brief was to revamp the existing packaging design without alienating the existing, loyal client base. The packaging needed to attract new customers and appeal to a wide age range. Additionally, our work included identity, poster designs and MailChimp layouts.